Which innovative product launch strategy revolutionized the amateur astronomy market in 2018 by creating distinct customer segments based on observation preferences?

The astronomy retail sector has undergone significant transformation in recent years. From traditional telescope stores to modern digital planetariums and virtual observation experiences, companies have adapted their product launches and customer experiences to meet changing demands. This poll tests your knowledge about a groundbreaking product launch strategy that changed how astronomy equipment is marketed to different consumer segments.

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Celestron's 'StarSense Explorer' app integration that created segments for tech-savvy vs. traditional stargazers
Meade's 'LightBridge' campaign that divided customers into urban light-pollution affected vs. dark-sky location observers
Orion's 'AstroView' program that segmented customers into visual observers vs. astrophotographers
Sky-Watcher's 'Horizon Plus' marketing that targeted beginners vs. advanced astronomers with modular equipment packages