Which Broadway show's advertising campaign pioneered the use of a single, stark visual image (two eyes and a mask) instead of traditional star-focused marketing, creating one of theatre's most recognizable logos?

Theatre marketing has evolved dramatically in the digital age, but some advertising campaigns for Broadway shows have become legendary in the performing arts world. The right campaign can transform a production's success, creating iconic visual identities that become inseparable from the shows themselves. Test your knowledge of a groundbreaking advertising approach that changed how Broadway shows attract audiences!

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The Phantom of the Opera
Cats
Les Misérables
Miss Saigon