Which famous historical company first established a dedicated market research department in 1911, revolutionizing how businesses understand consumer behavior?

Before digital analytics and AI-powered insights, market research has a fascinating history dating back centuries. From early trade routes to modern consumer behavior analysis, businesses have always sought to understand their customers. This trivia question explores a pivotal moment in the development of formal market research methodologies that transformed how companies gather consumer insights.

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• Curtis Publishing Company
• Sears, Roebuck and Co.
• Ford Motor Company
• J. Walter Thompson

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