Which innovative product launch strategy did Marvel Studios pioneer that has now become standard practice for major film franchises?

Major film studios invest millions in strategic product launches to maximize opening weekend box office returns. From carefully timed release dates to coordinated merchandise rollouts, these launches can make or break a film's financial success. Test your knowledge of how Hollywood executes its biggest product launches and the strategies that turn movies into cultural phenomena and merchandising empires.

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Post-credits scenes that tease future installments, creating anticipation for upcoming releases
Releasing all merchandise six months before the film to build advance awareness
Premiering films simultaneously in all global markets to prevent piracy
Launching films exclusively on streaming platforms before theatrical release