Which major publishing house first popularized the use of single-sentence taglines on book covers, revolutionizing literary marketing in the 1970s?

Before purchasing a book, readers often encounter catchy taglines that publishers use to market their titles. These memorable phrases have become an essential part of literary product marketing, sometimes becoming as iconic as the books themselves. This poll tests your knowledge of famous literary taglines that transformed how books were marketed and consumed by the public. Can you identify which publishing house pioneered this influential marketing approach?

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Penguin Books, with their 'Read More' campaign that transformed paperback marketing
Bantam Books, with their 'A novel you will never forget' approach that became industry standard
HarperCollins, with their 'Words that matter' branding strategy for bestsellers
Random House, with their 'Experience the difference' taglines for literary fiction