Which film franchise pioneered the concept of numbered, limited edition DVD/Blu-ray packaging that significantly increased collector demand?

Film and television franchises generate billions in merchandise revenue annually. The packaging of these products plays a crucial role in capturing the essence of beloved characters and storylines while driving consumer purchases. From collectible boxed sets to limited edition releases, product packaging in the entertainment industry has evolved into an art form that extends the storytelling experience beyond the screen.

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Star Wars (with Lucasfilm's Special Edition numbered packaging)
Harry Potter (with Warner Bros' Wizarding Collection)
Marvel Cinematic Universe (with Marvel's Phase One Briefcase)
Lord of the Rings (with New Line Cinema's Extended Edition sets)