Which celebrity pioneer developed a revolutionary retail model by launching Fenty Beauty with 40 foundation shades, creating the 'Fenty Effect' that forced the entire beauty industry to expand shade ranges?

Celebrities have increasingly ventured into retail, creating brands that reflect their personal style and appeal to their fan base. Some have created billion-dollar empires while others have launched innovative retail concepts that transformed traditional shopping experiences. This trivia tests your knowledge about a groundbreaking celebrity retail innovation that fundamentally changed how consumers interact with beauty products.

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Rihanna
Kim Kardashian
Lady Gaga
Kylie Jenner