Which US government agency first implemented a comprehensive digital loyalty program that rewards citizens for engaging with multiple government services, similar to retail loyalty cards?

In the intersection of government services and retail customer loyalty strategies, certain agencies have pioneered approaches to increase citizen engagement and satisfaction. These innovative programs have transformed how citizens interact with government services, applying private sector customer retention techniques to public administration. Test your knowledge about how government agencies have adopted retail loyalty concepts to improve public service delivery and citizen engagement.

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The United States Postal Service (USPS) with its MyUSPS Rewards program
The Internal Revenue Service (IRS) with its TaxPerks program
The Department of Veterans Affairs with its VetLoyalty initiative
The Social Security Administration with its SocialSecure Points program