Which revolutionary customer feedback invention from the 1970s allowed retailers to collect mass consumer opinions electronically for the first time?

Before online reviews and satisfaction surveys dominated retail, customer feedback methods evolved through various technological innovations. This trivia tests your knowledge about a pivotal invention in retail feedback history that revolutionized how businesses collected and analyzed consumer opinions. Understanding these historical developments helps contextualize modern customer experience management and shows how technological innovations have shaped the retail landscape we know today.

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• The Customer Response Terminal (CRT) system by IBM
• The Shopper Opinion Recording Device (SORD) by Xerox
• The Digital Feedback Collector (DFC) by NCR
• The Electronic Consumer Survey System (ECSS) by Honeywell

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