Which linguistic device was deliberately employed in Apple's famous 'Think Different' slogan that made it particularly memorable and controversial among language experts?

Brand slogans represent some of the most successful applications of linguistics in marketing. They leverage phonological patterns, semantic density, and syntactic structures to create memorable phrases that stick in consumers' minds. This poll tests your knowledge about how language features have been strategically employed in famous brand messaging that revolutionized their industries.

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Grammatical incorrectness (should be 'Think Differently') that creates cognitive tension and memorability through violation of expected language patterns
Alliteration between the consonant sounds that creates phonological resonance
Semantic ambiguity between the adjective and adverb forms that creates dual interpretation possibilities
Syntactic parallelism with IBM's 'Think' slogan, creating an intertextual reference that positions Apple as an alternative