Which pop star's collaboration with H&M in 2016 broke sales records and pioneered the 'see now, buy now' model that changed fashion retail?

The fusion of pop culture and retail has created some of the most memorable shopping experiences in history. From celebrity-endorsed collections that cause websites to crash to innovative store concepts that transform how we interact with brands. This poll tests your knowledge of a groundbreaking retail collaboration that set new standards for how pop culture icons influence the shopping experience and created unprecedented customer engagement.

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• Beyoncé with 'Ivy Park'
• Rihanna with 'Fenty x PUMA'
• The Weeknd with 'XO'
• Lady Gaga with 'Haus of Gaga'

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