Which Japanese kimono brand's 2018 collaboration with a major streetwear label is credited with increasing youth kimono purchases by over 70% and revitalizing traditional craftsmanship?

Japan's traditional garment, the kimono, has a rich history dating back centuries. Yet in recent years, it has undergone a fascinating transformation in the retail market. This poll explores how a historic Japanese brand revolutionized kimono marketing to make this traditional attire relevant to younger generations while preserving cultural authenticity. Test your knowledge about this remarkable brand collaboration that bridged centuries of tradition with modern retail strategies.

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Chiso × Supreme
Takarazuka × Off-White
Izutsu × Stüssy
Mitsukoshi × BAPE