Which military museum's retail rebrand in 2015 led to a 178% increase in per-visitor spending through a controversial 'contemporary history' approach to merchandise design?

Military museums and historical sites around the world rely on strategic retail branding to generate revenue beyond admission fees. Gift shops at these locations often feature branded merchandise that connects visitors to the history they've just experienced. This poll tests your knowledge about a fascinating retail branding success story from one of the world's most significant military museums, where thoughtful product design transformed visitor engagement and dramatically boosted retail sales.

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Imperial War Museum (London)
National WWII Museum (New Orleans)
Australian War Memorial (Canberra)
Canadian War Museum (Ottawa)