Which automaker famously rebuilt its entire brand around safety with the marketing campaign slogan 'For life' in the early 2000s, featuring crash test videos that emphasized passenger protection?

Test your knowledge about one of the most iconic marketing campaigns in the transportation industry that completely transformed a brand's image and market position. This campaign not only revitalized a struggling car manufacturer but also revolutionized automotive marketing approaches by focusing on safety as a primary selling point rather than just speed or style.

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Volvo
Mercedes-Benz
Toyota
Subaru