Which failed product launch in the 1980s was so disastrous that it became known as 'marketing's Edsel' and forced Coca-Cola to reverse course after just 79 days?

Throughout retail history, some product launches have become infamous for their spectacular failures. These launches often serve as cautionary tales in business schools and provide valuable lessons in product development, market research, and brand strategy. Test your knowledge about one of history's most notorious product launch disasters that fundamentally changed how companies approach new products.

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• New Coke
• Crystal Pepsi
• Coca-Cola BlāK (coffee-flavored Coke)
• OK Soda

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