Which retail company famously used predictive analytics and Bayesian statistics in a 2012 marketing campaign that could predict customer pregnancies before family members knew?

The intersection of mathematics and marketing has created some of the most innovative retail strategies in recent years. Mathematical models drive everything from customer segmentation to pricing optimization. This trivia poll tests your knowledge about a groundbreaking marketing campaign that leveraged advanced mathematics to completely transform a company's approach to customer engagement. Do you know which company pioneered this mathematical marketing revolution?

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Target
Walmart
Amazon
Best Buy