Which groundbreaking packaging innovation did Netflix introduce in 2007 that fundamentally changed film distribution and eventually transformed the entire television and film industry?

The film industry has undergone massive changes in how movies reach audiences. From traditional theater releases to streaming platforms, distribution strategies have transformed how films are packaged, marketed, and consumed. This trivia question focuses on a pivotal innovation that changed how studios approached film distribution and marketing in the digital era.

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Streaming video on demand (SVOD) service
DVD rental kiosks with QR code scanning
Biodegradable DVD cases with digital download codes
Subscription-based Blu-ray delivery with viewer analytics