In what year did Pepsi unveil its controversial 'smile' logo redesign that cost a reported $1 million and came with a 27-page design document explaining its connection to the universe?

Brand logos often undergo fascinating transformations that reflect changing cultural trends and company positioning strategies. Few brands in pop culture have had as many notable redesigns as Pepsi, with each iteration telling a story about the era it represented. This trivia challenges you to recall when Pepsi made one of its most significant and controversial brand identity shifts that sparked widespread discussion in the design and marketing world.

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2008
2012
2004
2016