Which major sporting goods brand pioneered the 'House of Innovation' concept stores featuring personalized digital experiences and exclusive product launches via mobile app reservations?

The sporting goods industry has seen remarkable innovations in how products are launched and marketed to consumers. Major athletic brands compete not just on product features but on creating memorable product launch experiences that generate buzz and drive sales. Test your knowledge about one of the most innovative product launch strategies in sports retail history!

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Nike
Adidas
Under Armour
Puma