Which retailer launched the first innovation lab inside an active store, allowing customers to directly test and provide feedback on new shopping technologies?

Test your knowledge about groundbreaking retail innovation labs that are reshaping the shopping experience! These corporate research facilities are where major retailers experiment with cutting-edge technologies and concepts before implementing them in stores. Innovation labs represent significant investments in retail's future and often predict industry-wide trends years before mainstream adoption.

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• Walmart's Intelligent Retail Lab (IRL)
• Target's Tech Hub
• Amazon's 4-star concept stores
• Lowe's Innovation Labs with the holoroom

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