Which Broadway musical became the first production to gross over $1 billion on Broadway alone, revolutionizing theatrical marketing and merchandising?

The performing arts industry has seen numerous landmark productions that have redefined commercial success in theater. While artistic merit is crucial, box office performance often determines a show's longevity and cultural impact. This trivia question explores one of the most significant financial milestones in Broadway history, highlighting how revolutionary productions can transform the business model of performing arts.

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The Lion King
Hamilton
Wicked
The Phantom of the Opera