Which sports retailer first launched an AR app allowing customers to visualize how equipment like treadmills and weight benches would fit in their home space before purchasing?

In recent years, augmented reality (AR) has transformed how sports retailers engage customers and enhance the shopping experience. From virtual try-ons for equipment to immersive product demonstrations, AR technology has become a powerful tool in sports retail. Test your knowledge about a groundbreaking AR implementation that changed the game for sports merchandise shopping!

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Dick's Sporting Goods
Nike
Under Armour
Adidas