Which gaming company pioneered the use of AR treasure hunts as a pre-launch marketing campaign that required players to find virtual items in real-world locations, resulting in record-breaking day-one sales?

In the rapidly evolving gaming industry, marketing strategies have become increasingly sophisticated. Virtual and augmented reality technologies have opened new frontiers for game developers to connect with their audience. This trivia question explores a groundbreaking marketing technique that changed how AAA games build pre-launch hype and engage potential players through immersive experiences.

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