Which revolutionary visual merchandising technique was first pioneered by the Royal Shakespeare Company in 2015 that has since been adopted by performing arts venues worldwide?

The performing arts industry has evolved beyond just selling tickets to shows. Today's theaters and performance companies have become sophisticated retailers, creating memorable brand experiences through visual merchandising and strategic product placement. This trivia question explores how performing arts organizations have revolutionized their retail spaces to enhance audience engagement and boost revenue streams beyond ticket sales.

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Immersive 'Set-to-Shelf' displays that recreate miniature versions of famous stage sets around merchandise
Virtual reality 'Try-On' stations allowing patrons to see themselves in costume replicas before purchasing
Dynamic projection mapping that animates merchandise displays with scenes from current productions
Character-curated collections where products are grouped by character preferences from featured plays