Which renowned architectural firm rebranded in 2016 with a minimalist logo featuring geometric letterforms designed by Pentagram, moving away from their previous 'SOM' stacked block design?

The visual identity of architectural firms plays a crucial role in their market positioning. Corporate logos in architecture often reflect design philosophy, innovation, and creative vision. This poll tests your knowledge about a significant logo transformation in the architectural industry that represented a strategic shift in brand identity and market approach.

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• Skidmore, Owings & Merrill (SOM)
• Foster + Partners
• Zaha Hadid Architects
• Gensler

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