Which mathematical software company famously rebranded in 2017 with a campaign highlighting "Making the Invisible, Visible" to increase appeal to non-academic users?

The mathematics industry has a fascinating relationship with marketing and product development. From educational tools to advanced software, mathematical products require unique marketing approaches that balance technical accuracy with accessibility. This trivia question explores a notable marketing strategy that transformed how mathematical software is perceived by consumers.

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Wolfram Research (Mathematica)
MathWorks (MATLAB)
Maplesoft (Maple)
PTC (Mathcad)