Which retailer holds the Guinness World Record for the 'Largest Loyalty Program' with over 150 million active members as of 2020?

Test your knowledge of extraordinary retail achievements that have made it into the Guinness World Records! From breathtaking marketing campaigns to unprecedented loyalty programs, the retail world has its share of record-breaking moments that have been officially recognized. Can you identify which brand accomplished this remarkable retail milestone?

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• Alibaba (Taobao Membership)
• Amazon Prime
• Starbucks Rewards
• CVS ExtraCare

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