Which medical company first introduced patient-centered design thinking by creating insulin pens with tactile features specifically designed for visually impaired diabetic patients?

The pharmaceutical and medical device industries have pioneered some of the most innovative product design and marketing strategies in business history. From revolutionary packaging designs that improve patient adherence to groundbreaking digital marketing campaigns that raised awareness about critical conditions, medical product design has evolved dramatically. Test your knowledge about a significant innovation that changed how medical products are designed and delivered to patients.

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Novo Nordisk with the NovoPen Echo in 2010
Eli Lilly with the HumaPen Memoir in 2007
Sanofi with the AllStar Pro in 2012
Johnson & Johnson with the OneTouch SelectSimple in 2009