Which film's marketing campaign pioneered the use of fake websites, viral videos, and alternate reality games (ARGs) that set the standard for modern movie promotion?

Test your knowledge about one of the most successful movie marketing campaigns in history! Film promotion strategies can make or break a blockbuster, and this particular campaign revolutionized how studios market their tentpole releases. The campaign combined innovative digital marketing, viral content, and a masterful slow reveal strategy that built unprecedented anticipation.

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The Blair Witch Project (1999)
Avatar (2009)
The Dark Knight (2008)
The Matrix (1999)