Which groundbreaking advertising technique did the musical 'Hamilton' first use that has since been adopted by many Broadway productions?

The performing arts industry relies heavily on innovative advertising to fill seats and create buzz around productions. Broadway shows in particular have pioneered unique marketing strategies that have transformed from simple playbills to multimedia campaigns. Test your knowledge about how theatrical productions promote themselves and create iconic brand identities that resonate with audiences worldwide.

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Ham4Ham lottery performances outside the theater
QR code playbills with augmented reality features
Subscription-based early access to soundtrack releases
Holographic billboards in Times Square