Which company first implemented a large-scale product recommendation system using collaborative filtering technology in the 1990s, forever changing online retail?

E-commerce and digital retail transformed forever when one company pioneered the use of collaborative filtering to suggest products to customers. This technological breakthrough changed how we shop online and created the personalized shopping experience we now take for granted. Test your knowledge about this pivotal moment in retail innovation history that fundamentally altered how products are marketed and sold in the digital age.

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• Amazon
• eBay
• Netscape
• Yahoo! Shopping

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