Which gaming advertising campaign was the first to use an alternate reality game (ARG) as its primary marketing strategy, setting a new standard for immersive promotion?

The gaming industry has seen some revolutionary advertising campaigns that transformed how games are marketed and perceived by the public. These campaigns didn't just sell games—they created cultural phenomena, shifted industry paradigms, and established iconic franchises. Test your knowledge about one of the most influential marketing campaigns in gaming history that changed how publishers approach game promotion forever.

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• The 'I Love Bees' campaign for Halo 2
• The 'Believe' diorama campaign for Halo 3
• The 'Michael' live-action campaign for PlayStation
• The 'For The Players' launch campaign for PlayStation 4

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