Which traditional map company successfully pivoted its brand identity to become a digital navigation provider, launching its first mobile app in 2009 and later being acquired by a tech giant for $1 billion?

The geography and cartography industry has seen dramatic transformations as digital technology revolutionized how we navigate our world. Major mapping brands have pivoted their strategies and identities to remain relevant in the smartphone era. This trivia tests your knowledge of how one famous mapping brand successfully reinvented itself through strategic brand evolution and identity transformation.

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Rand McNally
Waze
Michelin Maps
National Geographic Maps