Which airline famously changed its decades-old slogan "Fly the Friendly Skies" to "Rising" in 2013 as part of a major rebranding effort, only to return to the original slogan a few years later?

The transportation industry has witnessed numerous brand transformations over the decades as companies adapt to changing markets and consumer preferences. One of the most fascinating aspects is how transportation companies rebrand or evolve their advertising slogans to stay relevant. This trivia question focuses on a significant brand slogan change that marked a strategic shift for a major transportation company.

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