Which pharmaceutical company first pioneered direct-to-consumer (DTC) television advertising for prescription medications in the United States?

The pharmaceutical industry has undergone significant transformations in its marketing strategies over the decades. From traditional physician detailing to modern digital engagement platforms, pharmaceutical companies have continuously innovated to effectively communicate the benefits of their products while navigating complex regulatory environments. This poll tests your knowledge about a groundbreaking marketing strategy that changed how medical products reach their target audience.

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Pfizer with Lipitor in 1995
Eli Lilly with Prozac in 1993
Merck with Singulair in 1997
Schering-Plough with Claritin in 1996