Which innovative ticketing strategy, introduced around 2009, revolutionized Broadway attendance by making premium shows more accessible to younger, budget-conscious audiences?

The performing arts industry, particularly Broadway theater, has undergone significant transformations in ticketing strategies and consumer engagement. Modern theater-goers have changed how they purchase tickets, access performances, and interact with performing arts venues. Test your knowledge about a recent revolutionary trend that changed Broadway's business model and increased accessibility to theatrical performances!

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Rush tickets and digital lotteries
Hamilton: The App with exclusive mobile tickets
Premium VIP experience packages
TKTS digital discount booths