Which mythological concept was successfully used by Sephora in their 2018 experiential marketing campaign that transformed stores into 'beauty journeys' with distinct sensory zones?

Throughout history, mythology has influenced consumer behavior and retail strategies in fascinating ways. From Norse gods adorning product packaging to Greek myths inspiring brand names, folklore has been leveraged by marketers to create powerful consumer connections. This poll tests your knowledge of how mythology and folklore have been used in retail experiential marketing to craft immersive customer journeys that resonate with ancient storytelling traditions.

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The Norse concept of Yggdrasil (World Tree) with each branch representing a beauty category
The Greek Eleusinian Mysteries ritual structure, guiding customers through progressive 'beauty initiations'
The Egyptian Book of the Dead's journey through the afterlife, reimagined as beauty transformation stages
The Celtic Wheel of the Year, with seasonal beauty zones aligned to traditional festival energies