Which company first successfully commercialized a scientific discovery by creating a brand narrative around 'bringing the stars to your pocket,' revolutionizing portable lighting in the early 20th century?

Throughout history, certain product innovations have not only disrupted markets but fundamentally changed how we live. Behind these revolutionary products were often powerful brand stories that captured the public's imagination and drove widespread adoption. This trivia question explores a pivotal moment when a company's storytelling approach transformed a scientific discovery into a cultural phenomenon, forever changing both an industry and consumer behavior.

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Eveready Battery Company (with the tungsten filament flashlight branded as 'Star-Lite')
National Carbon Company (with their Eveready flashlight innovation campaign of 1899)
General Electric (with their 'Portable Starlight' campaign for the first mass-market flashlight)
Westinghouse Electric (with their 'Pocket Constellation' battery-powered light innovation of 1902)