Which luxury fashion brand successfully revitalized its sales in 2013 by rebranding with the head of Medusa from Greek mythology as its logo to symbolize beauty, fatal attraction, and an inability to look away?

Mythology and folklore have long inspired retail marketing strategies across the globe. Ancient stories and legendary figures continue to influence brand identities, product names, and marketing campaigns. Companies leverage these powerful cultural narratives to create emotional connections with consumers. This poll tests your knowledge about a fascinating retail marketing strategy that incorporated mythological elements to boost brand recognition and sales in a highly competitive market.

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Versace
Gucci
Prada
Dolce & Gabbana