Which cultural symbol, when incorporated into product packaging for a major food brand, led to a 40% sales increase during a traditional holiday in its target market?

Product packaging isn't just about protection and marketing—it's often deeply influenced by cultural traditions and symbolism. Many brands incorporate cultural elements into their packaging to connect with consumers on a deeper level or to honor specific cultural contexts. This trivia question explores how traditional cultural symbolism has been integrated into modern product packaging design in a way that significantly impacted sales in a specific market.

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The Chinese red envelope (hongbao) design on Coca-Cola bottles during Lunar New Year
The Nordic Dala horse pattern on IKEA's limited edition food containers for Midsummer
The Indian rangoli pattern on Pepsi bottles during Diwali celebrations
The Mexican sugar skull designs on Nestlé chocolate packaging for Day of the Dead