Which gaming company pioneered the concept of 'direct-to-avatar' (D2A) commerce, allowing players to purchase digital products directly for their in-game avatars, creating a new retail model in virtual worlds?

Test your knowledge about the innovative marketing strategies used by major gaming companies in virtual worlds and metaverse environments. As gaming evolves beyond traditional platforms into fully immersive digital experiences, brands are pioneering new forms of digital marketing and retail presence in these virtual spaces. How well do you understand the cutting-edge intersection of gaming, virtual worlds, and brand strategy?

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Epic Games (Fortnite)
Roblox Corporation
Minecraft (Mojang Studios)
Activision Blizzard