Which global retail brand still features its original 1971 logo inspired by Norse mythology and maritime traditions, despite numerous corporate rebranding attempts?

Traditional cultural motifs and symbols have long influenced brand identities in the retail space. Many companies incorporate cultural elements to connect with specific demographics or showcase their heritage. This trivia question explores how one major brand has successfully maintained its cultural identity while expanding globally. Test your knowledge about the intersection of cultural traditions and brand identity in the retail marketplace.

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Starbucks Coffee (with the twin-tailed siren/mermaid)
IKEA (with its blue and yellow Swedish color scheme)
Fjällräven (with the arctic fox emblem)
Marimekko (with its distinctive floral patterns)