Which renowned architecture firm underwent a complete rebranding in 2015, changing not only their logo but introducing an innovative digital customer experience platform that became a model for the industry?

In the competitive world of architecture firms, brand identity has become increasingly important. Firms now invest significant resources in their visual identities, marketing strategies, and customer experience to stand out. This trivia question explores a notable rebranding effort that changed the trajectory of a major architectural practice and influenced industry marketing trends.

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Foster + Partners
Gensler
SOM (Skidmore, Owings & Merrill)
Zaha Hadid Architects