Which fast food mascot was 'retired' in 2016 after a series of horror movie parodies and memes made the character seem too creepy for their family-friendly brand image?

Behind every iconic brand character is a brilliant marketing strategy. These brand mascots have become cultural phenomena in their own right, often transcending the products they represent to become pop culture icons. Some have been around for decades, evolving with changing times while maintaining their core appeal. Test your knowledge about the origins and impact of one particular brand mascot that revolutionized its company's identity!

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• Ronald McDonald (McDonald's)
• The Burger King (Burger King)
• Colonel Sanders (KFC)
• Wendy (Wendy's)

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