Which book series pioneered the use of 'midnight release parties' as a major marketing strategy, creating a cultural phenomenon where fans would line up for hours to get the newest installment?

Marketing campaigns have transformed many books into cultural phenomena. From clever slogans to innovative release strategies, publishers have developed sophisticated techniques to turn novels into bestsellers and create literary icons. This poll explores one of the most influential marketing campaigns in publishing history that changed how books reach audiences and created unprecedented excitement around a book release.

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Harry Potter series by J.K. Rowling
The Hunger Games trilogy by Suzanne Collins
A Song of Ice and Fire series by George R.R. Martin
Twilight saga by Stephenie Meyer