Which ancient civilization pioneered the first known customer loyalty program using clay tokens that could be collected and redeemed for discounts on future purchases?

Before modern shopping malls and e-commerce, ancient civilizations had sophisticated retail systems that influenced customer journeys and loyalty. From the Agoras of Greece to the Forums of Rome and the bazaars of Mesopotamia, retail locations were carefully selected to maximize foot traffic and create memorable shopping experiences. Test your knowledge about how ancient merchants tackled retail challenges that still resonate with today's business strategies.

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