Which sports retailer pioneered the first mobile app-based loyalty program that used workout data integration to award points based on physical activity in 2014?

The sports retail landscape has evolved dramatically over the past decade with technological advancements changing how brands connect with athletes and enthusiasts. Customer loyalty programs in sports retail have become increasingly sophisticated, using data analytics to personalize experiences. Test your knowledge about how major sports retailers have revolutionized their loyalty strategies to maintain competitive edge in a digital marketplace.

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• Nike with Nike+ Fuel
• Under Armour with UA Connected
• Adidas with Runtastic Rewards
• Reebok with Fitness Points

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