Which celebrity pioneer launched a direct-to-consumer beauty brand in 2017 that revolutionized the industry with its digital-first approach and inclusive marketing strategy?

Famous personalities have revolutionized retail through innovative branding strategies and digital transformation. Their ventures have disrupted traditional retail models and created new paradigms for customer engagement. This trivia tests your knowledge about how celebrities have transformed retail landscapes through their business acumen and market influence.

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• Rihanna with Fenty Beauty
• Kim Kardashian with KKW Beauty
• Lady Gaga with Haus Laboratories
• Jessica Alba with Honest Beauty

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