Which retail chain was facing bankruptcy in 2000, but completely reinvented itself by pivoting from budget furniture to 'affordable design,' eventually becoming one of the most valuable retail brands worldwide?

In the cutthroat world of retail, some brands manage remarkable turnarounds through strategic innovation. This trivia question explores one of the most significant retail pivots in recent business history - a case study frequently examined in business schools for its brilliant repositioning strategy. Test your knowledge of how struggling companies can transform their market position through strategic product innovation and brand repositioning.

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Target
IKEA
Pottery Barn
Crate & Barrel