Which ancient civilization created the first known retail loyalty program using clay tokens that customers could collect and redeem for discounts on future purchases?

Before modern shopping malls and e-commerce, ancient civilizations had sophisticated retail systems and marketing strategies. From Phoenician traders with their distinctive packaging to Roman advertising and loyalty programs, many retail concepts we consider modern actually have ancient roots. Test your knowledge about how ancient civilizations approached retail challenges and developed innovative solutions that still influence commerce today!

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